Fendi Phenomenon

Kim Jones is to join Fendi and design its women’s ready-to-wear, while remaining at the creative helm of Dior Men.

Fendi said Jones would work in tandem with Silvia Venturini Fendi, who has soldiered on as the main creative force and media figurehead following the death in February 2019 of Karl Lagerfeld, the German designer who had created furs and women’s rtw for the Roman house since 1965.

Serge Brunschwig, chairman and ceo of Fendi added: “Kim is one of the most talented and relevant designers of today. With Silvia Venturini Fendi, who has virtuously carried on Fendi and Karl Lagerfeld legacy, Kim will bring his contemporary one of a kind point of view into the world of Fendi.”

Venturini Fendi, whose title is artistic director of Fendi accessories and menswear, welcomed Jones, “to whom I am bound by deep respect and friendship. I am looking forward to take the Fendi universe to the next level with him.”

It is understood Jones has harbored ambitions to design women’s wear for some time, and held discussions with Versace in Milan in recent years.

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1999 : Fendi "The Fundamentals"

Since moving over to Dior Men in 2018, Jones has done collections with fine artists Daniel Arsham, Kaws and Amoako Boafo, the surfwear maven Shawn Stussy, and Air Jordan.